Flower power with a favorite color.

This groovy shirt for men carries Groovy Green Bloom, a 1970s-style slogan print in fat bubble letters that fade from coral to green, made for anyone who thinks the greener choice is also the better-looking one. It's a light cotton tee for everyday wear and an easy gift for the friend who is always tending something leafy.

The design: Groovy Green Bloom

Four stacked lines of all-caps lettering fill the chest, drawn in the puffy, rounded style of a 1970s poster. The top and bottom lines are the big ones, with two smaller lines tucked between them, and together they read as a cheerful slogan that crowns green as the shade everyone will be wearing next. Every letter is filled with a vertical fade: coral at the top, sunny yellow through the middle and soft green at the base. A dark offset shadow sits behind each one and gives the words a chunky, three-dimensional look; on deeper-toned tees that shadow melts into the fabric and the gradient letters seem to float.

Small drawings fill the gaps around the words. On the left, a round bloom with thin coral and green petals bursts out from a coral center; on the right, a coral flower with rounded petals shows off a yellow middle. Two flat-bottomed golden clouds drift at opposite corners, and a scatter of four-point sparkles twinkles in between.

The mood is flower-child optimism. Wear it as a nod to greener living, as a wink at fashion's habit of naming a new must-wear shade every season, or simply as a splash of 70s cheer on an ordinary Tuesday.

Light cotton with sturdy edges

• 100% cotton that feels soft and comfy; one shade is 90% cotton and 10% polyester
• A light 4.5 oz/yd² (153 g/m²) knit that never sits heavy on your shoulders
• Two rows of stitching around the neckline and sleeve ends add strength where a tee gets tugged most
• A strip of fabric covers the seam from shoulder to shoulder, so it stays smooth across the back of your neck
• Sewn so that no crease runs down the center of the chest
• Tear-away label: it pulls out cleanly and leaves nothing to scratch

Who it's for

People who like their clothes loud and their choices green: the houseplant collector, the weekend gardener, the thrift-store regular, the friend who never forgets a tote bag. If you've been hunting for a 70s shirt with real flower-child color, or a flower graphic tee with more going on than a single bloom, this one is at home at a farmers market, an Earth Day event or a festival afternoon. It makes a sunny present for a plant-loving dad's birthday, a housewarming or a holiday exchange.

Quick answers

Which size will sit right on me?

It's a men's tee, so start with a shirt you like: measure it across the chest and from shoulder to hem, then match those numbers to the size guide next to the size options. Finished measurements can vary by up to 2 inches (5 cm).

Does the print show plants or leaves?

No. The art is lettering, two retro flowers, two clouds and a few sparkles. The love of green comes from the slogan itself, so it suits gardeners and houseplant fans without picturing a single pot.

Is the palest shade a bright, crisp tone?

Not quite. Because of the fabric, the palest shade can look slightly off-white instead of bright and crisp. The print colors stay the same.

What is the kindest way to launder it?

Machine wash cold with like colors, then tumble dry low or hang it up to dry. Skip bleach and high heat.

Shipping and returns

Free US shipping. US delivery usually 5–12 business days. Easy 30-day returns.

Size guide