Bouncy yellow-to-orange letters, turquoise curls and a scatter of tiny blossoms, all packed into one cheerful square.

If your closet already leans seventies, this retro tote bag belongs near the front door: its front holds Retro Swirl Positivity, a block of rounded poster lettering wrapped in swirls. It has the room for a market run, and it is an easy thing to give to the most upbeat person you know.

The design: poster lettering with swirls all around it

Three stacked lines of fat, rounded, bouncy letters fill the middle of the design, each beginning with a capital, like 1970s poster art. The two upper lines are the big ones, filled yellow at the top and melting to orange at the bottom, with a pale glossy highlight on every letter. The third line is smaller, spells "Positivity" and shifts from mint through yellow to orange.

A dark navy backing shaped like a cloud sits behind all three lines and outlines each letter. Turquoise swirls and curls loop around and behind it. Small five-petal flowers in orange, coral pink and yellow are scattered through the swirls, with a larger bloom at the top center and another at the bottom center, while tiny dots and sparkles in pink, yellow and aqua fill the gaps.

Taken together it reads as a groovy, good-natured badge. It suits people who dig through record crates and thrift racks, who like their letters round and their colors loud, and who would sooner carry something cheerful than something plain.

A retro tote bag that pulls its weight

• Made of 100% polyester in a 15″ × 15″ (39 × 39 cm) square; each bag can differ by up to 1″ (2.5 cm)
• Fits about 10 liters (2.6 US gal)
• Rated for a maximum of 44 lb (20 kg), which covers a heavy thrift-store haul
• Hangs from two handles of 100% natural cotton bull denim, 26″ (67 cm) long and 1″ (2.5 cm) wide, a length made for wearing on the shoulder
• The handles may differ a little from bag to bag, according to the production location
• The lettering block is placed at the heart of the front and runs a little over half the width of the bag

Who it's for

Thrift shoppers, vinyl collectors, festival-goers and anyone whose wardrobe already holds a bit of the seventies. Flea markets, record fairs, park picnics and class days are all easy outings for it. It makes a cheerful pick for a teacher at the end of the school year, a get-well visit, a new-job gift or a secret gift exchange.

Quick answers

Is it a good bag for a flea-market morning?

It makes a friendly companion for one. The handles go over a shoulder, which frees a hand for haggling, and the 10 liter space gives you room to keep shopping.

What does it go with?

Denim, corduroy, crochet or a plain tee. The print is loud enough to finish a simple outfit and right at home with a full seventies look.

Does it work for a themed party?

It does. Bring it to a decades party, a retro bowling night or a costume day at school in place of a purse.

Shipping and returns

Free US shipping. US delivery usually 5–12 business days. Easy 30-day returns.

Size guide